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FLASH! The Cube That Turned Every Aunt Into Annie Leibovitz

It Happened on
July 09, 1965

The flashcube was introduced by the American camera manufacturer Kodak

In 1965, Kodak introduced a gadget so extra, it came with four sides of drama: the Flashcube. Before then, photographers had to manually swap out flashbulbs—like cave people. But Kodak said, “No more!” and gave us a spinning cube of glamour that made every snapshot feel like a red carpet moment.

It was the Beyoncé of the camera world: bright, fierce, and slightly too hot to touch. With each click, the cube turned—serving fresh flash like it was runway lighting. Suddenly, family dinners had paparazzi energy. Graduation? Blinded. Baby’s first steps? Flash-fried.

The Flashcube was the moment. And like any icon, it didn’t last forever—but its legacy still glows.

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